About the Parade

The Parada del Sol Historic Parade has been a Scottsdale, AZ tradition for over 70 years. The streets of Old Town Scottsdale welcomed over 35,000 spectators and nearly 150 Parade entries marching down Scottsdale Road in 2024. 

The Parada del Sol had its beginning in 1951 as the Sunshine Festival. The newly incorporated City of Scottsdale sponsored the Sunshine Festival, which consisted of a brief parade through downtown Scottsdale, and ended with a family barbecue. In 1956, the first rodeo was added, and the name Sunshine Festival was changed to Parada del Sol. Translated from spanish, parada del sol means “walk in the sun.”

Beginning immediately after the Parade, The Trail’s End Festival is a huge block party for all ages, featuring live concerts, food, and fun. And the KIDZ Zone with games, pony rides and much more will keep the li’l cowpokes happy. There will be many food and merchandise vendors located throughout the area and food trucks featured during the Trail’s End Festival.

The Scottsdale Charros

Since its founding in 1961, the Scottsdale Charros, an all-volunteer group of dedicated business and civic leaders, have played a pivotal role in enhancing the Scottsdale community through generous philanthropy and a steadfast commitment to preserving Western heritage. With over 21 million in donations to hundreds of local charities and educational programs, the Charros have made a profound impact on the lives of children and families in the area. The Parada del Sol not only celebrates the rich traditions of the American West but also highlights their ongoing efforts to support youth programs, provide educational scholarships, and fund community initiatives. Through their tireless work, the Scottsdale Charros continue to foster a vibrant community spirit and ensure a lasting legacy of Western heritage.

Spectator Demographics: 

  • Attendance was over 35,000 people in 2024
  • Primarily families with children under 14 years old
  • Secondarily middle-aged and senior adults
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